MODELLO is Malaysia’s Top Influencer marketing platform with over 24,000 talents collaborating with more than 2,000 businesses anywhere across the country. These collaborations leverage the power of user-generated reviews across various social media platforms.
MARKETING IS EXPENSIVE
MARKETING is one of the heaviest expenses for any company, as evidenced by findings on sites such as CMO Survey and Statista, revealing that companies spent an average of 11.4% of their total budgets solely on marketing, and collectively these companies spent a total of 641 billion dollars in 2020, demonstrating the importance of this activity.
INFLUENCER MARKETING FOR EVERYONE
Modello makes influencer marketing accessible by adopting a technology-driven and transparent approach towards collaboration between businesses and influencers, fostering a market where supply and demand can be openly observed, reducing the likelihood of overpricing or underpricing.
SUSTAINABLE ECONOMY
Modello embraces the Green Ocean Strategy to encourage collaborations that prioritize environmentally friendly practices, Modello empowers businesses and influencers to amplify the message of sustainability, inspiring consumers to make eco-conscious choices and contribute to a greener future.
RELIABLE DATA-DRIVEN REPORTS
MODELLO data analytics and insights allow business owners to monitor the performance of their campaigns. This feature is further validated by the number of agencies that rely on Modello’s analytics as a reporting tool for their own clients.
KEY STATISTICS
There were 21,560 talents registered in the MODELLO database in April 2023, a 400% increase compared to 5,385 talents in December 2021.
On average, there are 8 new campaigns published per day in April 2023, an 800% increase compared to 1 in December 2021.
To date, Modello has facilitated the creation of more than 10,000 job opportunities, with over RM 1.5 million in income for participating influencers.
Project Results / Impact on Stakeholder
JOB OPPORTUNITIES
To date, with more than 5000 campaigns created by businesses on the platform, an average of RM400 worth of monetary and in-kind compensations per campaign per influencer, Modello has generated at least 10,000 JOB OPPORTUNITIES and over RM1.5 Million INCOME for talents on the platform.
SUSTAINABLE GROWTH
Modello grew its pool of influencers to over 24,000 individuals while signing on more than 2,000 businesses that publish an average of 7 campaigns per day, all without resorting to venture capital financing or alternative revenue streams.
RECOGNITION AND AWARDS
Recognition by various media publications including BFM 89.9, Oriental Daily, Vulcan Post, Mashable, Bernama, MIA & blogs.
Modello has been awarded for its innovative approach by:
• 2021 Dream Factory Startup Contest Top 10 Winner
• 2021 JCI SDA Top 30 Finalist
• 2022 JCI Tech Enabled Businesses, Audience Favourite Award
• 2022 JCI CYEA Top 30 Finalist
• 2022 Create @ Alibaba Cloud Global Startup Contest Top 20
• 2023 JCI Malaysia CYE Top 10 Honouree
• 2023 JCI Asia Pacific CYE Top 10 Honouree
Link to Website / Social Media / Blogs
www.modello.my
https://www.facebook.com/modelloapp
https://www.instagram.com/modello.my/
