Maybank Foundation has been the strategic driver and main implementer of Maybank Group’s community programmes since it was inaugurated in 2010, in conjunction with the Group’s 50th anniversary. The Foundation’s mandate is to create positive, long-term impact in communities in the markets where Maybank operates. It strives to identify programmes that will have the most tangible and sustainable
The focus of the Foundation is to enhance quality of life for all, irrespective of race, gender, or creed with an emphasis on the poor and marginalised. This is done through strategic partnerships with local stakeholders and NGOs. In all six areas, namely Education, Community Empowerment, Arts and Culture, Environmental Diversity, Healthy Living, and Disaster Relief, and in every country, we focus our activities and our funding on creating meaningful, measurable, and sustainable impacts that differentiate us from our competitors and complement our long-term aspiration to humanise financial services.
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There is a noticeable economic disparity for Persons with Disabilities (PWDs) with the rest of the society. In 2014, according to the Economic Planning Unit, Gini coefficient for income inequality in our country hovers at 0.401. Realising this, Maybank Foundation attempts to close the gap between the unprivileged and the public by championing an economic empowerment initiative to support them, increase their income and educate them to become financially independent. We adopted UN’s Sustainable Development Goals vision in our programmes to positively impact communities in markets that Maybank operates and humanise financial services. The practical training provides the participants with the knowledge on how to run a business and its skills such as financial goals, operating planning, budgeting and tracking, and sales and customer analysis.
- The Malaysian edition of the programme trained a total of 1,400 participants spread throughout 44 batches. Top 40% of the participants able to achieve 356.4% increase in income, far surpassing the KPI set. The Indonesians fared just as well. Out of 211 participants spread out in 6 batches, top 40% of them enjoyed 351.8% increase in income. However, the Philippine version tookthe spotlight. 255 PWDs and marginalized people spread out in 6 batches attended the programme and top 40% of them received a 565% of increase in income!
What impact has this project created in the community / nation?
Within the first few months, R.I.S.E participants can increase their income to an average of 200% per participants, exceeding the initial 100% increase set by the management as detailed in the result column. Increased income enables the participants more levity in spending or saving money, reducing the income disparity between the rich and the poor in the country and stabilising the economic balance.How has this project help to advance the chosen SDG?On average, the participants enjoyed a 100% to 400% increase in income and the income is sustainable well beyond the first few years after the programme. This is in line with the UN’s vision to progressively achieve and sustain income growth of the bottom 40% of the population in their respective countries for them to develop and realise their potential. This gives the PWDs and the marginalized communities the opportunity to lift themselves out of poverty. The inclusion of marginalized communities and the unfortunate, in general, is our effort in realising financial and economic inclusion for all, irrespective of gender, age, sex, disability, race, ethnicity and religion as our effort concentrates on focused development of everyone and not leaving anyone behind.
The tagline for United Nations Sustainable Development Goals (UNSDGs) is “Leaving No One Behind.” explain how your project helps to realize the commitment of UNSDGs for the future.
R.I.S.E programme directly addresses this vision as the champion of economic empowerment for the underprivileged communities. Goal 10 of Sustainable evelopment Goals envisions that by 2030, inequality is reduced within and among countries. The increased income of the poor and their skills in entrepreneurship acquired from this programme will help steer towards the vision. Inequality resulting from disparity in income and opportunity could be avoided as R.I.S.E programme is adamant on nurturing a businessminded society. Poverty eradication and economic growth are strongly linked. Our focus does not stop on making sure everyone gets a job. We are trying to improve the conditions for some 780 million women and men who are working but are not earning enough to alleviate themselves and their families from poverty. R.I.S.E programme also enables the participant the access to financial services, allowing them to thrive and grow in business settings with proper facilities and support. Thus, R.I.S.E programme empowers the underprivileged communities economically and financially to allow them the opportunity to lift themselves out of poverty and improve their fiscal capabilities.