WINNER 2020 JCI South Key-Goal 14: Life Below Water

Last Straw Johor

PROJECT DESCRIPTION

Winner

Last Straw Johor is a series of projects to support the movement of no plastic straws in Johor as straw is an example of extreme waste being generated for minimal convenience. It is also the Top 10 plastic found in the ocean and beach in Johor yet the government is not taking any action.

This movement comes with an objective to educate the public to stop the use of plastic straws as the inadequate disposal has resulted in an adverse impact to our aquatic animals as well as our land and ocean. We hope to reaffirm the commitment of United Nations Sustainable Development Goal 14 Target 1, to “prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution.” Also, Goal 12: Responsible Consumption & Production to “reduce, reuse, recycle” with the government sector, civil sectors and the community to create the biggest impact in Johor.

Last Straw Johor partnered with more than 30 stakeholders in the local community, with JCI South Key members committed to be the community LEADERS as we are responsible to guide the children of the FUTURE.

We also reaffirm the commitment of the United Nations Sustainable Development Goal 14 Target 1, to “prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution.” Also, Goal 12: Responsible Consumption & Production to “reduce, reuse, recycle”. & Goal 17, Partnership.

Last Straw Johor is a project to support the movement of no plastic straws in Johor as straw is an example of extreme waste being generated for minimal convenience. Plastic straws. This movement comes with an objective to educate the public to stop the use of plastic straws as the inadequate disposal has resulted in an adverse impact to our aquatic animals as well as our land and ocean.

PROJECT RESULT

JCI South Key measures community impact based on the following :

A) Recognition from the Government

Malaysia Government recognized the program and provided support for LastStrawJohor
5 Government bodies in Johor State were involved, we received RM15,000 funding from government bodies.

B) Impact on Public

  • Online Interview: Interviewing 1000 people on their view of banning plastic straws, raise awareness and educate the impact of using plastic straws.
  • 6 agencies participated in LastStrawJohor Workshops: empowered students to share message about single-used plastic with family.
  • 2,000 surveys collected: gathered key findings on current awareness and difficulties of implementing the ban of plastic straws which help to formula better alternatives.
  • Multiple media coverages, 4 Newspaper, 4 Social media platforms were used to maximize the impact. By inviting Social Media Influences as ambassadors, raise awareness of the impact of plastic straws to at least 500,000 people.
  • 10,000 biodegradable plastic was given to the public through a social media program with the extension of LSJ project of LastPlasticJohor which benefit 500 families.

C) Impact on Food & Beverage Merchandise

  • We collaborated with 30 partners to connect them to bring together to spread the LastStrawJohor message.
  • LastStrawJohor has empowered over 10,000 people not to use plastic straws and share on Facebook.
  • Medini City in Johor Bahru already embarked on “LastStrawJohor: Medini Zero Straw” project together with JCI South Key where all the F&B in Medini City will not provide straws to their customers.

RECOGNITION FROM OTHERS

Johor State to BAN plastic straws starting from 1 January 2020.

We are proud that JCI East Java still shares the LastStrawJohor Movement in East Java, Indonesia. This movement has the SNOWBALL EFFECT to inspire more people to join us.

WHAT IMPACT HAS THIS PROJECT CREATED IN THE COMMUNITY/ NATION?

With the movement that LastStrawJohor has been actively promoting, the whole Johor Bahru, Johor even nation wide are also transforming into alternative straws and also promoting “No Straw” in their shops and products. JCI South Key also successfully turned Medini, Johor into a banned straw city.

HOW WAS THIS PROJECT HELP TO ADVANCE THE CHOSEN SDG?

Goal 14 Target 1, to “prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution.”

By reducing the use of plastic straws, we can help to significantly reduce marine pollution. As straws are small and light, it is often easily dropped off from rubbish piles, and lead to finding its place in the sea or ocean. As plastic straws are the Top 10 rubbish found in ocean and beach, we have to educate and ban the use of plastic straws to sustainably manage and protect marine and coastal ecosystems from pollution.

Goal 12: Responsible Consumption & Production.

Target 5 By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse. To shift single used plastic straws to alternative such as stainless steel straws, we are doing it by responsible consumption by re-using our steel straws.

THE TAGLINE FOR UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS (UNSDGs) IS “LEAVING NO ONE BEHIND.” PLEASE EXPLAIN HOW YOUR PROJECT HELPS TO REALIZE THE COMMITMENT OF UNSDGS FOR THE FUTURE. HIGHLIGHT ANY OTHER SDG(s) THAT YOUR PROJECT HAS DIRECTLY OR INDIRECTLY CREATED POSITIVE IMPACT TO PEOPLE AND SOCIETY

Throughout LastStrawJohor movement, we have hosted and co-hosted more than 50 events, everytime when we share our movement to them, we will first share about what’s UNSDG. LastStrawJohor has also successfully inspired NGOs and Government Sectors to commit their projects into UNSDG. Except UNSDG 14 Life below water, LastStrawJohor has also involved our movement in UNSDG 12 and 17.

UNSDG 12 Responsible Consumption and Production

  • LastStrawJohor movement has successfully gotten merchants to pledge that they will be providing alternative straws or even didn’t provide straw for their beverages.
  • F&B merchants decided to put on LOGOs and SLOGANs in their shop’s walls and table top.
  • Upon their feedback, most of the customers understand that this is an action to save the environment and pledge to become a responsible consumer.

UNSDG 17 Partnership for the goals

  • 2020 is the 3rd year of LastStrawJohor, we have successfully gotten more than 20 partners and 385 merchants.

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