Say No To Shark Fin Soup

Junior Chamber International Tanjung Aru is one of the most active non profit youth organisation based in Kota Kinabalu, Sabah with 38 years of history.

Active citizens are individuals invested in the future of our world. Our mission is to provide development opportunities for young people between 18 to 40 years old to create positive change. They develop the skills, knowledge and understanding to make informed decisions and take action.
This year, JCI Tanjung Aru is led by President Jennee Chang, who serves as the 5th female president of JCI Tanjung Aru. “Dare to Be Different” is her 2018 Presidential Theme. The way to change the world and to create positive changes in this society is to dare to be different. When you dare to be different, you step out of the mould, as we make space for our creative twists
In JCI Tanjung Aru’s 37th year of existence, the primary thrust this year is to further develop better and younger leader to create positive changes to the community and to take us beyond the edges of conformity to pave brave new frontiers.
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Junior Chamber International (JCI) Tanjung Aru

Project Description
JNews report TRAFFIC stated that Malaysia was one of the biggest player when it comes to Shark Fin trade globally. There has been steady decline of shark populations in Sabah since 2000. One of the biggest contributions is the increase demand of Shark Fin Soup.
JCI Tanjung Aru’s (JCITA) Say No to Shark Fin Soup (SNTSFS) had played a significant role through areas of education, community services to entrepreneurship series, aligned with the UN SDG.

  • To encourage people not to eat shark fin soup. No demand, no supply.
  • To create awareness to the community to ban shark killing and shark fin soup serving about 1,000 banquet event dishes by SNTSFS!
  • To balance the ecosystem and to create positive improvement to the ocean ecosystem.
  • To preserve our earth’s treasure so that our future generations will continue to enjoy the sight and presence of sharks.
Project Result
This project has worked closely with WWF, Sabah Green Connection, Sabah Shark Protection Association (SSPA) to create awareness, data collection and to facilitate collaboration against different sectors in supporting SDG 14.
The Government has decided to ban Shark fin soup during an Official Dinner in May 2014. This effort, public awareness and sustainable shark management, have proven successful in bringing down the demand for Shark Fin Soup.
Over 80 major hotels and restaurants in Malaysia are supporting this program and had committed to being environmentally responsible by not serving Shark Fin soup.
Extensive public awareness has been raised to protect the ocean for future generations.
The Shark Runner 2017 “Save Sharks, Stop Finning” organised under JCITA SNTSFS have empowered 6 NGO and >12,000 youths for future communities’ project. >15 corporates took responsibility on environmental and social wellbeing by supporting this Project.

What impact has this project created in the community / nation?
Over 80 hotels and restaurants in Malaysia are supporting this program. They committed to being environmentally responsible by not serving Shark Fin soup.
Various activities conducted have raised more awareness amongst the public, and the community are now better educated that consumption of shark fin does not bring any nutritional value to human being.
Founder of this Project was motivated to form SSPA to protect all sharks in Sabah. A youth NGO Green Semporna, has been doing awareness raising work and shark education projects in Semporna. 32 young shark ambassadors from secondary schools were appointed to promote shark conservation among their peers and communities
How has this project help to advance the chosen SDG?
Sharks are important to our marine ecosystem because they prey on unhealthy fish, keeping our seas healthy. SNTSFS has successfully reduced the impact of killing sharks and shark fin trade which running drastically at area of Semporna & Keningau. Most hotels and Chinese restaurant are not serving Shark Fin Soup but replaced by other luxury soup delicacies. Followed by various awareness program under SNTSFS with the extensive publicity, this Project has further advanced the chose SDG.
By enhancing conservation and the sustainable use of ocean-based resources through international law will also help mitigate some of the challenges facing by our oceans.
The tagline for United Nations Sustainable Development Goals (UNSDGs) is “Leaving No One Behind.” explain how your project helps to realize the commitment of UNSDGs for the future.
Cutting short sharks’ existence will cut short our own supply of seafood and food security. Consumers, businesses and government work together to minimise human impacts on sharks and the marine ecosystems to ensure no one is left behind.
JCITA SNTSFS “Imperial Gourmet Soup Challenge” has gained momentum globally and nationally with many major restaurants and hotels taking it off their menus and providing alternatives. If we do not practice sustainable fishing methods and manage marine resources responsibly, we will leave an impoverished ocean for the future generations.
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