Prudential Assurance

Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For our 2017 financial year which ended 31 December 2017, we achieved RM1.61 billion in new business sales.

New business sales include both life insurance sales and takaful contributions. Takaful products distributed by PAMB’s wealth planners and agents are underwritten by Prudential BSNTakaful Berhad.

As a leading and innovative insurer, PAMB serves the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through its 45 branches and bancassurance distribution partners network nationwide. With more than 1,700 employees, PAMB is committed to helping
people achieve their ambitions for a brighter and financially secure future.

PAMB is an indirect wholly owned subsidiary of UK-based Prudential plc. Prudential plc is incorporated in England and Wales, and our affiliated companies constitute one of the world’s leading financial services groups serving around 26 million customers and has £669 billion of assets under management (as at 31 December 2017). Prudential plc is listed on the stock exchanges in London, Hong Kong, Singapore and New York.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America

Project Title:
Financial Education Program – CHA-CHING & DUIT RIGHT

Cha-Ching is designed to equip primary students with the knowledge, tools and practice they need
to make informed financial decisions to reach their own personal goals and dreams.


The success of the program led to the development of Cha-Ching Curriculum in 2016. It is a holistic
program that educates primary school children on the fundamentals of money management which is driven by teachers. It emphasizes economics and social studies but also focus on finance, mathematics and analytical skills.


Duit Right is uniquely designed for secondary students with the aim of empowering them to make positive financial decisions by helping them understand good money management through the four concepts of Earn, Save, Spend and Donate.

Since its launch in 2014, the project reach out to 52,113 individualsfrom 275 schools/communities from both Cha-Ching and Duit Right programs.


Cha-Ching first started as a classroom program which subsequently evolved to a carnival environment; expanding its reach to 14,075 students. With the implementation of Cha-Ching Curriculum, we have reached 17,605 students in 5 different states from 2016 to 2017 and is targeting to upscale our reach to 47,605 students in 2018.


The following were the top 3 survey responses from the students: 90% of students agreed the curriculum taught how they manage their money, 82% of students agreed that the curriculum made them realized that when it comes to money, considering the 4 options (Earn, Save, Spend and Donate) is important, and lastly 82% of students agreed that the curriculum made school more interesting. Duit Right Program has reach out to 20,268 students.


Duit Right Survey Result:

  • 97% of students want to learn more about how to manage my money better
  • 98% of students believe important to have own savings
  • 93% of students would give up something to help someone in need

What impact has this project created in the community / nation?
How has this project help to advance the chosen SDG?
Financial education plays a fundamental role in supporting SDGs in ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all. Our program applies economics, social studies, finance, mathematics, planning and analytical skills. Students learn and apply critical thinking to make decisions on how they manage their money
applying the money management concept in their daily life which support positive attitudes as they explore and enhance their money-management skills.
The tagline for United Nations Sustainable Development Goals (UNSDGs) is “Leaving No One Behind.” explain how your project helps to realize the commitment of UNSDGs for the future.
We choose to focus on financial education because, we are in the business of protection, asset management and risk mitigation and we feel that financial education are the areas which we will be able to contribute and make the most impact to the society as an insurer. Just as Prudential has been helping people achieve their hopes and dreams for a brighter future through sound advice and proper financial planning, we believe the key to a secure future is through sound financial education and that is why we have decided to focus in these areas for our Corporate Responsibility.
Our efforts in these areas are also in support of the national agenda and complement the Government’s initiative of eradicating poverty and raising the level of financial literacy the country. This is aligned with UNSDGs tagline.
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