PKT has a unique philosophy towards Corporate Social Responsibility: “CSR is not about how you spend your profits, it is about how responsible you are in making your profits.” ABIB is PKT’s CSR Programme where we employ mothers and housewives from surrounding communities to undertake casual work in our warehouses. With ABIB, these mothers and housewives do not need to venture far from their homes to earn supplementary income while their children attend school and thus have free time on their hands. PKT devised 2 shifts to suit mothers with children in either morning or afternoon school sessions. For the morning shift, housewives will drop off their children in school at 7.30am and then work between 8.30am 12.30pm. The afternoon shift starts from 1.30pm-5.30pm. Each shift pays RM 30. PKT provided training programmes in areas such as cargo handling, material handling equipment operation, warehouse management system, stocktakes and etc. To ensure successful implementation of the programme at the start, PKT also recognised the best ABIB employees annually with cash awards.The main impact of ABIB is a reduction in foreign labor dependency while mothers are highly committed and diligent as they value this income earning opportunity. PKT’s employees are able to give back to society, simply by training and working closely with these mothers. Because we employ housewives/ mothers, PKT empowers female members of the community by providing them relevant training while building up their skillsets. This way, housewives/mothers may even join the workforce as full time employees once their children have grown up. PKT worked closely with the Jawatan Kuasa Kemajuan Kampung (JKKK) of the surrounding villages to rollout this programme. JKKK also called Ketua Kampung to assist PKT in compiling the list of interested participants and organise briefing sessions. Because of the positive impact of ABIB, these Ketua Kampung were truly our spokesperson and promoters of the programme. ABIB provides an environment for industry and communities to co-exist together in a socio-economic context. ABIB provides a new perspective for town planners where traditionally, industries and residential areas tend to be physically separated, making it difficult for socio-economic integration. ABIB now provides a strong economic motivation for closer integration between industry and society.